Fascinating Video about the role of dopamine in creating cravings to which we cannot say ‘no’.
We found a fascinating Video by Dr. Nora Volkow which explains the role dopamine has in creating a craving for a drug of choice. As we all know “craving” is the core reason why we simply don’t just stop “taking our poison”.
You can see the Video on the Big Think web site.
Many people see addiction as being about “self-will” to overcome the desire to indulge in addictive behaviour. This Video goes some way to explain why life cannot be as simple as being stronger in saying no.
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